Howard M. Cox, director of Somerset CPAs Business Consulting Team and author of the weblog, Somerset Business Success Strategies, has created a new YouTube video-blog providing an alternative outlet to strengthen his reach in providing businesses with sound advice regarding personal and organizational growth, happiness and value creation.

While video content sites like YouTube have been around for years, the use of video diaries is growing amongst businesses as a means to target today’s internet savvy audience.  YouTube and similar sites provide companies, such as Somerset, with up-to-the-minute capabilities to reach various demographics in simple, cost effective and direct means.    

Positioning themselves as an industry leader, Somerset CPAs, a full-service certified public accounting and professional services firm, taps into what was typically construed as “unusual” for businesses and CPA firms alike.  Cox, who initiated and maintains both the written and video-blogs, feels web-related communications are expected to compete in today’s business culture.  Cox explains, “You must be willing to explore all avenues of communication…blogging at its core is a leading means in today’s world to reach out and interact with your community, and the video-blog is another opportunity to provide advice to those who prefer to participate in a passive nature through video versus an active basis via a written blog.”

Cox’s YouTube video-blog will focus on the same weekly topics found in his written weblog, but will provide more details and content overall.  Both weblogs are posted two times a week, and the videos are approximately five minutes in length.  For a direct link to Howard Cox’s new YouTube video-blog, visit www.youtube.com/user/hmccpa.  In addition to the YouTube channel, Somerset is archiving the video blog on their website, www.somersetcpas.com/video.htm.

About Somerset CPAs, P.C.
Somerset is a full-service certified public accounting and professional services firm made up of CPAs, business advisors and financial analysts who work to solve the business and individual challenges of their clients. With over 130 professionals, Somerset CPAs, P.C. is one of the ten largest accounting firms in the Indianapolis area. In 2006, 2007 and 2008 Somerset CPAs, P.C. was designated a “Best Place to Work in Indiana” by the Indiana Chamber of Commerce in the category of small to medium-sized companies of between 25 and 249 employees.

Somerset CPAs, P.C.
3925 River Crossing Parkway, Third Floor
Indianapolis, Indiana 46240
317.472.2200 • 800.469.7206 • FAX 317.208.1200
www.somersetcpas.com